Then this on the the surveillance economy is required reading.
The economic basis of the Internet is surveillance. Every interaction with a computing device leaves a data trail, and whole industries exist to consume this data. Unlike dystopian visions from the past, this surveillance is not just being conducted by governments or faceless corporations. Instead, it’s the work of a small number of sympathetic tech companies with likable founders, whose real dream is to build robots and Mars rockets and do cool things that make the world better. Surveillance just pays the bills.